I like this recent report which says that gaming in China is a bigger industry than even 2 or 3 European countries’ entire markets.
It’s hard to say which industry is good, but I would say anything that has to do with the transformation from the export-led industries to a more high-tech country is good.
Think in Switzerland, for example, about the whole industry and automatization of manufacturing that we know well how to do.
Fields linked to health care and education are very important, too. We’ve seen this with old care aging.
Then there’s the problematic of sustainability. Urban environments are changing really fast in China. From mobility to data management, huge industry shifts are taking place.
Finally, fintech and the financial market innovation, I think there as well, having the kind of expertise that you can bring to China in this space is an excellent source of potential revenues.
Pascal Marmier is Vice Consul General (Innovation) & CEO, swissnex China